SI and tech insights
Three steps to driving value in the CPG industry
Many consumer packaged goods (CPG) companies realise that analytics capabilities are required to compete effectively in today’s marketplace that is increasingly impacted by the economic and social shift toward digital. Yet very few companies have succeeded in capturing the business...
March 10, 2014 1:50 PM Read Full Post
Why failure is good
Leading businesses like Netflix, Flickr, Etsy and Google love to fail -- but not in the ways you might think. Their engineers routinely perform internal failure tests to find defects in their systems, log bugs, and then test against the...
March 5, 2014 10:57 AM Read Full Post
How consumer demand for in-car technology is creating a headache for car makers
We are seeing the latest developments in mobile technology and products unveiled at Mobile World Commerce (MWC). Just as you are now likely to bump into the executives from technology and telco companies at the key auto shows, among those...
February 25, 2014 2:01 PM Read Full Post
IT can lead a One Channel team that delivers a seamless customer experience
Retail will change more in the next five years than it has in the past 50—but not all are prepared for the oncoming digital challenges. It’s a future where retail organisations deliver seamless experiences for non-stop customers. Threatened with an...
January 21, 2014 11:10 AM Read Full Post
Being data smart requires a culture change to realise business benefits
The volume, velocity and variety of big data can be intimidating and overwhelming for marketers to manage. Taming it to make business sense can be compared to harnessing the force of a waterfall to generate energy. Not insurmountable, but doable...
January 20, 2014 11:27 AM Read Full Post
Size doesn't matter. Speed does
For an online retailer, data velocity means interacting in a relevant and engaging manner with a real-time shopper, tying her experiences together based on past interactions, purchase history, social links, and other data, and doing it within seconds of her...
October 8, 2013 2:17 PM Read Full Post
Customers and SMBs are demanding real-time bespoke services
The last few years have, for the first time, given consumers in the developed world the ability to see and control how they use energy. In-home technologies, mobile devices and smart meters mean that domestic and commercial users can gauge,...
September 16, 2013 2:21 PM Read Full Post
Emerging markets have the advantage
More and more companies are being gripped by the possibilities of mobility, the idea that employees can work together seamlessly across different geographies or whilst on the move, across different devices, all the while having access to the relevant information...
August 16, 2013 12:13 PM Read Full Post
More on the data driven view of the summer of sport...
For generations fans have strained their eyes to see whether a ball was in or out, over the line or still in play, all while debating the merits of one player against another. Now analytics is changing that debate forever,...
July 30, 2013 6:20 AM Read Full Post
It is more than just Moneyball
Over the past decade sports have taken analytics to heart, using its tools to bring a more scientific approach to tactics, player management and fan engagement. The use of analytics is quickly becoming a prerequisite for success in the fiercely...
June 21, 2013 3:14 PM Read Full Post