Computerworld Archive
Computerworld UK Archive
Do Men Care More About Green Issues? On "Fact Pr0n"
Published 01:00, 29 November 07
Or just blog more about it? I have to admit I was really surprised by the findings from this research from Umbria, a blog strip-mining service. Given its now commonly accepted the blogosphere is pretty well split between the sexes, I couldn't work out why "Almost six in 10 mentions were from males, indexing far higher than the generic blogosphere composition."
Could it be that green is just another fact-based way for us to geek out? Its like green fact porn or something? New green products etc. At Greenmonk I try and get in touch with my "feminine side" - no amount of facts its going to move the debate forward. What matters now is feelings. There - I said it. I am going to have to think some more about what Umbria 's findings though, and hopefully they will be carrying out the survey again.

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