App dev & programme management

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Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.

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Recent Posts

Planning your big data strategy

Five keys to success

To compete in the age of the customer, it’s essential to make the most of the data you have access to, whether it’s from internal or external sources. For most organizations, this implies a need to review and challenge existing...

Tags: analytics, applications, big data, business intelligence, forrester

The Modern CRM

Its Not Your Mother's CRM Anymore

CRM technologies are over two decades old. Companies first used them to provide “inside-out” efficiencies;operational efficiencies for sales, marketing and customer service organizations when interacting with customers. They aggregated customer data, analyzed that data, and automated workflows to optimize customer...

Tags: applications, crm, customer experience, forrester, user experience

Agile BI ship has sailed

Get on board quickly or risk falling behind

The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile devices and ubiquitous cloud-based all-but-unlimited access to information about products, services, and...

Tags: agile, analytics, applications, applications & infrastructure, bi, big data, business intelligence, forrester

Vendors battle for the heart of the contact centre

Another tech enabled productivity boom ahead?

Organizations fail to deliver a quality of service that customers expect. Our data shows that 67% of US online consumers say they've had unsatisfactory service interactions in the past 12 months. This parallels recent data from Accenture Global Consumer Pulse...

Tags: applications, crm; contact centre, forrester, saas, software as a service

Cloud: A key feature of the BI and analytics landscape

Take a risk-based approach

“Business Intelligence in the cloud? You’ve got to be joking!” That’s the response I got when I recently asked a client whether they’d considered availing themselves of a software-as-a-service (SaaS) solution to meet a particular BI need. Well, I wasn’t...

Tags: agile bi, analytics, applications, bi, big data, business intelligence, cloud, forrester, saas

What is customer success management and why is it important?

Subscription-based delivery models fundamentally transform customer management

I attended the Gainsight Pulse conference in San Francisco on last week, which is a unique event for customer success managers to network, learn best practices, and understand the value of this role. You could feel the energy of the...

Tags: basaarvoice, box, brainshark, crm, customer success management, evernote, forrester, linkedin, marketo, salesforce, xactly, zendesk, zuora

Sorry, kids: APIs have not and will not kill SOA

The majority have found value in SOA, whatever the fashionable gossip claims

As I move about the industry talking about APIs (application programming interfaces) and the API economy — which hold important and transformative business opportunities — I’m frequently confronted with disparaging remarks about SOA (service-oriented architecture), as if it’s pass√©, gone,...

Tags: api, apis, app dev, application development, application management, applications, business agility, ibm, soa

Apps are blind - use sensors to make them see

So far, most apps barely use sensors...

Most apps are dead boring. Sensors can help add some zing. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find sensors just about anywhere these...

Tags: applications, data, forrester, mobile & wireless, sensors, wearable technology

A common denominator for pricing and negotiating Business Intelligence and Analytics software

Starting point for getting a good deal

BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging because Few vendors publish list prices, so when a vendor tells...

Tags: analytics, applications, business intelligence, software, vendor management

What do business intelligence consultants mean by 'solutions'?

Cutting through the jargon, in search of ROI

Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their industry and business domain (sales, marketing, finance, HR, etc) expertise, experience and specialization. Unfortunately, they...

Tags: analytics, applications, big data, business intelligence, consultants, forrester, professional services, system integrators